Had a pretty exciting week. Friday last week, I was on a call with the founder and CEO of an organic, nutrient-rich, cold-pressed juice company in the US, and their business launch is happening soon.
And why am I telling you about this?
Yes, you guessed it. I joined their team on Monday!
While preparing my independent contractor’s agreement, I got to thinking. What can I do to help their business launch a success?
And so I came up with a list of things a business owner should consider when launching a business and decided to blog about it.
A business launch can both be exciting and challenging. Getting started means the possibilities are endless. You have nowhere to go but forward. And opportunities abound.
On the flip side, because it’s new, most of the things you need to do and attend to are possibly overwhelming to you. So many tasks, so little time. And If you spread yourself too thin, you risk getting nothing done and not meeting your goals.
You probably have a lot on your mind and aren’t sure where to give the most time and attention. The following ideas will help you identify what you should be focusing on as you launch your business. Make these items a priority, and you’ll be on your way to creating a long-lasting and successful business that you can be proud of.
Hiring A Team
That CEO of what’s to be America’s favorite juice did the right thing right the first time. He sent me an email and asked if we could talk. And we did. So now he’s taken the most important step to success. He’s taken in some help.
You may be the boss and the person with all the ideas, but you can’t possibly have the time to do all the work yourself. Instead, you can opt to hire a team of professionals who can help you execute your business plan. Hiring mistakes can be costly, so make sure you do your homework and only make offers to people who you feel are the right fit. Set expectations early on and schedule performance reviews so you can track your staff’s progress.
Attracting Customers
Have you done your homework in identifying your target market? How are you going to attract your ideal customers?
It would help if you can be ready with a marketing plan. Build a strategy that includes elements such as having a blog and running paid advertisement campaigns. If you need help creating and distributing these ads, you can learn more about setting yourself up for success in this area. There’s a lot of noise to cut through, so you need to get creative and ensure you’re spending your marketing dollars wisely.
Your Competitors
Keep your friends close, but your enemies closer.
It’s the same thing in business. Know your customers, but know your competitors better.
Know what your competitors are up to. What strategies are working for them? How? Why? Find out where they’re falling short, so you can step in and fill in the gaps in these areas. Study them so you know what you’re up against and what products or services you should be working on and developing next.
Future Growth
When you’re starting, there’s nowhere to go but up and forward. Keep your eyes on the prize. Growth is inevitable, so plan ahead. Be ready to expand.
I just finished an online course on Business Continuity Planning, and it was awesome. It reinforced my belief that we should always have a plan. Coz when we do, we are not just preparing for growth. We are also preparing for business setbacks, like a pandemic, for example.
Having a solid plan will allow you to make adjustments to your course of action. Educate yourself on what to consider when planning a business expansion, so you’re ready when the time comes to move forward or pivot your business.
Conclusion
Launching a business can be tough and it will require a lot of your time and energy. However, if you do your due diligence preparing for it, it’s going to be a walk in the park. Have a solid plan, then get some A-rated help. Know that you’ll make mistakes along the way but instead of dwelling on them use these setbacks as learning opportunities and keep powering forward with optimism.
Marge, also known as The Happy WAHM, is a virtual assistant who turned her passion for entrepreneurship into a worthy endeavor of offering complete business solutions to CEOs and business owners around the world. She turned her back on a thriving corporate career to become a hands-on mom and created a lifestyle that allowed her to build a homebased career, homeschool her children, and still have time to pursue her passion for arts and crafting.
She only posts her content on her website, TheHappyWAHM.com. If you see this content on someone else's site then it is NOT by any means authorized.
